Reframing Home Equity: How to Run a Successful Marketing Campaign

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You’re ready to take advantage of today’s hot home equity market—but how can you craft a program that captures borrower’s attention and drives substantial growth?

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Coviance CRO Allen Jingst sat down with Laurie Flanders of Strum Platform to explore innovative strategies you can use to position and market your home equity loan programs. Tune into their conversation for actionable insights to better connect with your borrowers and drive growth:

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- Strategic positioning: Reframe the narrative around your home equity program. It’s more than just a loan product; it's a powerful tool that unlocks financial possibilities.
- Targeted segmentation: Effective communication is key to any successful marketing program. When you understand the unique needs and preferences of borrowers, you can craft tailored messages that drive engagement and forge stronger connections.
- Data-driven insights: Maximize the impact of your home equity efforts by leveraging data to guide your marketing strategy.